The proof is in the pudding attributable impact on revenue.
Go to market
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• Launched virtual event solution with multi-channel marketing campaign at Series C scale-up that became its highest-volume lead generator.
• Launched consumer and business mobile applications for publicly-traded business intelligence/analytics company, growing product adoption to >80% user base in its first year.
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Partnered with engineering and business development teams at a Series C scale-up to build a free trial upsell path, growing free trial-sourced lead generation 90% YoY.
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• Launched repeatable, cross-functional GTM process at Series B startup to bring new features and products to market with full revenue team enablement, tiered promotion plans, and reporting for adoption and pipeline impact.
• Established GTM motion at Series C scale-up that launched dozens of features on Product & Engineering agile cadence, new Services Menu offerings, and tracked upticks in monthly active users against those releases.
• Ran agile product releases (e.g. dot launches) at publicly-traded business intelligence/analytics company that improved brand SEO and decreased CS time spent on new features training.
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Packaged monthly product releases in marketing webinar series that became a Series C scale-up’s most consistent lead conversion machine (30% MQL to opportunity).
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Partnered with CFO and CRO in building and publishing transparent pricing, decreasing time spent in sales cycles and creating clear upsell paths at a Series C scale-up.
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Launched enterprise and platform messaging for publicly traded business intelligence/analytics company, helping pivot revenue teams from a land-and-expand model to IT/enterprise-first value selling.
Customer lifecycle
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Set up CW/CL program at Series B startup to capture prospect and customer insights, ensure field consistency in Salesforce, and increase win rate by 4% in 2 months.
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• Configured email and in-product nurture sequences to ensure up-to-date G2 reviews, positioning Series B startup as the grid leader.
• Ran cross-channel G2 campaigns resulting in Leader grid placements across 8 categories for Series C scale-up.
• Secured Gartner Magic Quadrant leadership status for publicly-traded business intelligence/analytics company.
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Launched community security and legal professionals on behalf of Series B startup. Slack channel gained >100 members in under one year and influenced >$500K in new business.
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• Developed cross-functional system for tracking customer engagements with Series C scale-up to single-source quotes, testimonials, user-generated content, and more.
• Launched system for cataloguing touch points with customers to optimize case study asks from Fortune 500 businesses, on behalf of publicly traded business intelligence/analytics company.
Brand & content
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Published online risk calculator and product walkthrough experiences that became Series B startup’s top lead generators in fewer than 3 months.
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Grew early venture business website impressions 110% YoY by building market-tested checklist, application, and reminder products.
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Published Solutions pages for target buyers, keeping visitors engaged in personalized web paths, on behalf of Series B startup.
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Established core messaging and updated visual branding by A/B testing with buyer personas. Ensured consistency across channels and higher-converting (clicks to demo) lead pages and homepage for a Series B startup.
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Led cross-functional content group, including Enablement and PR teams, to educate stakeholders about publicly-traded business intelligence/analytics company’s mission and evolving market narrative.
Integrated campaigns
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Ran integrated marketing campaign pairing a fundraise with a new product launch for a Series B startup. This became the leading pipeline-generating program and received press in TechCrunch, MarTech, and others.
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Grew marketing attribution to new bookings and expansion from <50% to 70% via new automated nurture sequences, integrated launch campaign strategies, digital advertising, and PLG.
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Generated 10,000 product adopters across national and regional sites for an early venture business via multi-channel marketing: website, email, digital advertising, SEO content building, and SMS campaigns.
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Developed packaged resource templates (campaign in a box) to activate partners, local PR, and Ad Council-supported out-of-home media to generate interest in early venture business.
Value marketing works.
It’s common sense: When you offer something valuable, people want to spend more time with you. (That’s the beginning of brand trust.)
Value marketing hacks the traditional sales funnel by starting with your revenue target and working backwards. Prioritize only the programs that solve buyers’ core challenges.
No blanket statements. No marketing fluff. Just demonstrated impact.